Why genuine medical equipment has become a must for hospitals

With the focus point of hospitals shifting towards marketing recently, equipment has become an oft overlooked avenue in healthcare. While there is nothing wrong in acquiring new patients, caring for the ones that are present and in need is equally, and arguably, more important.

Hospitals and other healthcare institutions must therefore focus primarily on the ways they can enhance their offerings to provide awesome care services.

One can deduce that these include, first and foremost, certified doctors, and secondly, medical equipment.

Compromise on doctors is not a question.

Compromising on medical equipment should also not be a question.

THE WHY + WHAT PART

Here are some reasons of why you should buy the right medical equipment, and what you get out of it

1. Brand Image

Can you think of compromising on brand image? Tarnishing it? But that is precisely what disingenuous equipment do. The blame of one malfunctioning equipment falls squarely on the entire hospital. With customer sensitivity at an all-time high, coupled with the fact that any such information spreads like wildfire, hospitals simply cannot afford to get this wrong. With the latest machinery, on the other hand, hospitals and healthcare institutions can carve a name for themselves in the market as a valuable service provider

2. Cost savings

There’s a saying in Hindi, Mehenga roye ek baar, sasta roye baar baar (Expensive purchases make you cry once, cheap purchases make you cry many times). It’s basically a pointer towards long-term purchase decisions. Genuine medical equipment might be expensive, but sure is a cost saver in the long run. The point about brand image displayed value in the qualitative aspect, this one is about value in the materialistic, quantitative aspect.

With online portals providing value-based services in the form of a one-stop shop for all medical supplies including equipment, costs in the modern day can be downed further through the use of online purchasing options

3. Talent attraction

Having best-in-class equipment would certainly give an impetus to industry experts and field specialists to be associated with your institution. Talent and infrastructure equals success.

It is all about enhancing services across all avenues while keeping costs in check.

THE HOW PART

Now that we have established that genuine equipment cannot be ignored, how do you go about procuring it?

Basically, there are two ways you can go about this: offline and online. I would highly recommend online purchase due to the following reasons:

1. A one-stop shop for all your medical requirements. Your entire bundle of requirements can be laden on the shoulders of online portals to source vendors, check availability, finalize rates, and deliver to your destination.
2. Value procurements, like in the case of Medikabazaar, India’s largest online B2B portal for medical supplies, which provide you opportunities to leverage the size and frequency of your order into a cost-effective procurement cycle
3. Licensed and registered vendors partnered with such sites, which form the very basis of procuring medical equipment that might be out of order
4. Many other services like after-sales, loyalty/reward points, customer support, etc which you might not get in other transactions due to the unorganised nature of the market

To conclude, we have established why it pivotal for hospitals and healthcare institutions to procure the right medical equipment, what benefits they derive from it and what are the ways they can go about procuring it. Emphasis was laid especially on the online mode of procurement, with various reasoning to back up the emphasis.

Digital is taking over, and it is taking over fast. Every field is being permeated, and healthcare will not be alienated. Switching to digital processes is the best way to match pace with the increasing demands of patient care in healthcare today.